Hartono MEM, Setyaningrum RP. The Effect of Electronic Word of Mouth and Celebrity Endorsement on Customer Loyalty Through TikTok Application on Sasha Vitamin Products with Brand Image as a Mediation Variable in Mega Regency, Bekasi. MJIFM [Internet]. 2025 Jun. 13 [cited 2026 Jun. 12];5(1):569–598. Available from: https://www.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/394