Yustiasa Y, Hutagalung NK. Integrated Marketing Communication in Building the Brand Image of Local Coffee Shops: A Systematic Literature Review, 2020–2025. MJIFM [Internet]. 2026 Jul. 30 [cited 2026 Jul. 30];6(2):4017–4032. Available from: https://www.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/1160