Ciputra, M. B. (2026) “Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia’s Digital Beauty Ecosystem”, Majapahit Journal of Islamic Finance and Management, 6(2), pp. 1671–1686. Available at: https://www.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/798 (Accessed: 30 April 2026).