Safitri, F. M., Suhartanto, D. and Setiawan, S. (2025) “The Influence of Artificial Intelligence on Brand Preference of Syariah Banking Customers in Bandung Raya”, Majapahit Journal of Islamic Finance and Management, 5(3), pp. 2458–2475. doi: 10.31538/mjifm.v5i3.466.