HIDAYATULLAH, Syalindra Guntur; HUSIN, Nanang. From Comfort to Concern: The Effect of Artificial Intelligence (AI) Personalization and Data Privacy Risk Perception on Consumer Loyalty on Shopee E-Commerce in Surabaya. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 2947–2961, 2026. DOI: 10.31538/mjifm.v6i2.979. Disponível em: https://www.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/979. Acesso em: 22 oct. 2026.