IMAMAH, Vitamami Mardatillah; HIDAYAT, Rachmad; RAHAYU, Sri. The Role of Brand Image as a Mediator of the Relationship Between Viral Marketing and Word of Mouth on the Purchase Decision of the Sumenep Online Noodle Home Business. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 1, p. 323–343, 2026. DOI: 10.31538/mjifm.v6i1.788. Disponível em: https://www.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/788. Acesso em: 23 may. 2026.