YUSTIASA, Yudha; HUTAGALUNG, Naomi Karina. Integrated Marketing Communication in Building the Brand Image of Local Coffee Shops: A Systematic Literature Review, 2020–2025. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 4017–4032, 2026. DOI: 10.31538/mjifm.v6i2.1160. Disponível em: https://www.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/1160. Acesso em: 30 jul. 2026.