Arifin, F. et al. 2026. Exploration Utilization of Chatbots Based Artificial Intelligence in Digital Marketing for Snack SMEs Traditional Typical of Sumenep – Madura. Majapahit Journal of Islamic Finance and Management. 6, 2 (May 2026), 2364–2381. DOI:https://doi.org/10.31538/mjifm.v6i2.918.