Imamah, V.M. et al. 2026. The Role of Brand Image as a Mediator of the Relationship Between Viral Marketing and Word of Mouth on the Purchase Decision of the Sumenep Online Noodle Home Business. Majapahit Journal of Islamic Finance and Management. 6, 1 (Feb. 2026), 323–343. DOI:https://doi.org/10.31538/mjifm.v6i1.788.